Allegra Hicks is the designer and face behind the eponymous international luxury lifestyle brand that is recognized around the world for its beautiful textiles and prints.
Born to parents with an appreciation for modern architecture, Allegra inherited a passionate eye for design. At 18, she moved to Milan to study design. Her tastes developed further following time in Brussels studying fine art. After her studies, Allegra went to New York to work in a contemporary art gallery after which she assisted artist Donald Baechler for a year. Finally Allegra settled in London and started her own business.
In 1999 Allegra designed her first range of caftans and fashion accessories. Following high demand for her effortlessly sophisticated clothes, she opened a shop on Chelsea Green, London, soon named “the Mecca for easy-dress shopping” by Vogue.
In November 2010, Allegra published her latest book ‘An Eye For Design’ with Abrams publishing. The book has been described as “A visual poem and an internal voyage through a designer’s mind which will inspire readers to look at fabrics and interiors in new ways.”
Today Allegra Hicks designs two limited edition caftan collections a year as well as a home collection, and a collection of fabrics and rugs. She has a new collection of woven fabrics, distributed by Lee Jofa in the US. Allegra’s latest design collaborations include a range of rugs for The Rug Company, interiors products for West Elm in the US, and the Lulu capsule collection for online furniture retailer Made.com. In April 2014, she exhibited 15 rugs in her show ELEMENTS at the Alberto Levi Gallery during the Salone del Mobile in Milan.
Allegra’s style and elegance has drawn attention the world over and she has been recognized for her achievements as a designer. In 2005, Allegra won the prestigious US Elle Decor Best Wallpaper Award; in 2006, Elle Decoration awarded her the UK’s Best Fabric Award and Allegra has been named one of the ten best-dressed women in the world