Allegra Hicks has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses the information gathering and dissemination practices for this web site:


Allegra Hicks is the trading name and trade mark of AH Lifestyle Ltd.

Any information that you provide to us will be stored and processed in accordance with the Data Protection Act 1998.

We will hold and transmit your information in a safe, confidential and secure environment.

We will not sell or rent your personal information to third parties except as described under the heading “your data” below or in our Privacy Policy. If you object to your Information being transferred or used in this way please do not register.


When becoming a new customer you agree to our terms and conditions and privacy policy. The information you provide shall be held and may be used by AH Lifestyle Ltd and disclosed to associated companies of Allegra Hicks for the following purposes:

informing you about forthcoming events organised by or on behalf of Allegra Hicks telling you about products, services and offers available from Allegra Hicks and operating and administering such products, services and offers; processing of applications for, and administering membership of, this website; providing you with updates and information about Allegra Hicks; and helping AH Lifestyle Ltd through analysis and assessment to better understand and develop our business, including new and innovative products and services.

If agreed by you, Allegra Hicks may also pass your information to credit reference and fraud prevention agencies.

Communication between Allegra Hicks and you may be by letter, phone, fax and/or e-mail or other electronic means.

IMPORTANT: By registering with Allegra Hicks and/or using this website you consent to Allegra Hicks using your data in this way.


When becoming a new customer on line with Allegra Hicks or purchasing goods on line we record your Internet IP address for our records for reference to any fraudulent payment transactions.


We use session based cookies to help you maintain your shopping basket and any details you submit during your visit. We do not store permanent cookies on your computer, and you will need to login with your registered user name and password each time you wish to purchase goods from the website.


Our websites new customer form requires users to give us contact information (like their name, email, postal address).

Contact information from this form is used to supply information about the Allegra Hicks group to you at a later date.

Users may opt-in to receive future mailings from us via email and post. You can change these options within your profile at a later date under “my account”.


This site has security measures in place to protect the loss, misuse, and alteration of the information under our control.


This site gives users the following options for changing and modifying information previously provided once logged in, though the “my account” section.


If you have any questions about this privacy statement, the practices of this site, or your dealings with this web site, you can contact